Manager of Web & Online Marketing

Posted by on Jul 19, 2011 in Uncategorized

Manager of Web & Online Marketing

[Company] is seeking a highly motivated and results-driven online marketing leader. The Manager of Web & Online Marketing will design, implement and manage online, business-to-business, marketing programs to achieve extraordinary results. This is a senior position that will have direct impact on the business and provide an opportunity for the right individual to work with executive management in defining and executing business strategies.

Key Responsibilities

  • Develop an online strategy and methodology that delivers a competitive advantage for [Company]
  • Design, implement and manage online marketing programs focusing on building awareness, reducing costs of customer acquisition and generating incremental pipeline
  • Manage lead nurturing, marketing automation software and scoring analytics
  • Implement a “test, measure, refine” model to constantly improve online results
  • Manage our SEO/SEM campaigns and budgets
  • Effectively manage and drive partners and contractors to achieve results
  • Understand, optimize and expand our keywords
  • Develop and manage reporting and ROI metrics
  • Generate new ideas and evangelize to internal stakeholders
  • Propose ad copy, landing pages and other marketing communications vehicles
  • Provide support and interaction for other marketing areas as needed

    • Key Skills and Requirements

  • BA/BS degree
  • Deep understanding of online marketing generated through 5+ years of experience
  • Passion for SEM/SEO, customer behavior and analytics
  • Driven to understand what happened, why it happened, and continuously make corrections and improvements
  • Strong written and verbal communication skills
  • Passion for Web 2.0 technologies and embracing new methods of customer engagement

    • Self motivated with a high level of urgency and initiative around execution

  • Stats junkie who is analytical and comfortable with crunching numbers and driving decisions based on data
  • Knowledge of Salesforce and Marketo processes a plus
  • Familiarity with web services and related infrastructure
  • Knowledge of enterprise software and security industry a plus

    • To Apply

  • Qualified candidates are encouraged to submit their resume to Careers@DeanTracy.com for immediate review and consideration.

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